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Visionary Creative • Major League sports expertise


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Dallas Stars Media Day ROCS logo

Dallas' NHL team annually has one morning to shoot a season's worth of scoreboard features, tricky high speed video on an ice rink, and numerous other marketing, merchandising, and community relations features. They had no flexibility in the schedule and no do-overs. To ensure it all worked and looked great, they needed a creative production group who understood how to work with pro athletes and what success should look like for the team. The Stars trusted Rush Olson Creative & Sports to deliver.