Copyright Rush Olson Creative and Sports
Visionary Creative • Major League sports expertise
A Bright Future : West ISD Rises Up
In April 2017, a fertilizer plant exploded with incredible force, devastating the small Texas community of West, located near Waco. The blast rendered much of the school district’s classroom space permanently unusable. We created a documentary about the amazing people who found ways to overcome innumerable obstacles and continue to educate children while planning and building facilities vital to their town’s survival.
The film aired on television stations in six Texas markets, including the five largest. We supplemented the program with substantial digital video content to allow viewers to take a deeper dive into the compelling storylines we found over the course of more than three years of shooting, We also created promotional announcements and a PR campaign to drive viewership for our station partners.