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Texans find the produce of the state tree easier to access if one cracks its shell. Mmm, pie.

As manager of the defending league champions, Ron Washington got to manage the All-Star Game. He wanted fans to vote for Texas' players to go with him. He got a head start on packing.

During the Rangers' first World Series run, the "claw and antler" craze consumed the local fandom. After this spot began running, the mascot reported (yes, we talk to horses) kids coming up to him doing the antlers sign.

Nolan gets carried away at the grill, but who doesn't? The Spanish version represents the only known piece of video of Nolan Ryan speaking that language.

If you teach a man to fish, he might swipe your baseballs.

Innovation can get messy.

My Texas, My Rangers TV 2011

We looked at a lot of research in the process of formulating this campaign. We knew Rangers fans loved their state and the values it represented. We decided to show them the team shared more with it than just a first name. Click the titles below to see the spots.

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