Rush Olson

Copyright Rush Olson Creative and Sports

Visionary Creative • Major League sports expertise

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Making brands fun for more than umpteen years

 

Principal, Rush Olson Creative & Sports

•Created short-form content of many sorts for sports entities ranging from Hall of Famers to NFL and NHL teams to tennis tournaments and golf events.

•Developed and produced long-form programs and related content.

•Took the core concept “fun like sports” to imagine and execute memorable content for companies ranging from banks to realtors to charities to emergency physicians.

 

Creative Director, Media at the Texas Rangers Baseball Club

•Created memorable advertising and other creative content. The "My Texas, My Rangers" campaign, along with some A.L. pennants, led to record attendance numbers.

•Spearheaded DVD sales pitches to help lure free agents to Texas.

•Made the Rangers industry leaders in digital video acquisition and dissemination despite limited budgets.

 

Creative Director, Media at the Dallas Stars Hockey Club

•Created ad campaigns and in-arena content, including for the opening of the American Airlines Center.

Prepared a comprehensive DVD sales pitch that helped the club sign top free agent targets.

 

Creative Director, Media at the Mesquite Championship Rodeo

Created advertising content and worked on marketing plans for nine rodeo seasons, including the 50th Anniversary and an affiliation with the Professional Bull Riders tour.

 

Promotions Manager at KXTX-TV in Dallas-Fort Worth

•Created buzz-worthy ad campaigns and managed relationships with teams from MLB, NBA, NHL, and major colleges.

 

Executive Producer, KTVT-TV in Dallas-Fort Worth

•Wrote and produced commercials and shows during both independent, sports-heavy, period and subsequent network-affiliated era.

•Produced golf show that became one of the first sports programs streamed live over the web in DFW.

 

Personal

Likes to read, make music, and influence his nieces to become sports fans.

Rush Olson

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