Rush Olson Creative and Sports


SPORTS STUFF WE KNOW

Hardcore

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Sports advertising can, and often should, reach beyond the die-hard fans. But the hardcore folks are guaranteed to see your messaging, so it must not turn them off.

Sometimes

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Sometimes the team wins. Sometimes it loses. In some sports, it ties or gets rained out. Creatives must plan for disparate on-field results, both from teams and individual competitors.

Competition

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Sports compete with all other forms of entertainment, not just other sports properties.

Opening Day

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Sports have a seasonality a lot of other products don’t. One must prepare accordingly.

Oh *#%*

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Players get hurt, traded, optioned, sold, transferred, and designated for assignment. One must plan for such eventualities in messaging.

Not That Day!

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Athletes have unique schedule requirements most talent does not. One must plan around them. Don’t plan to shoot with a baseball player on an offday during the season unless you’re paying a bankload of money.