Rush Olson Creative and Sports


SPORTS STUFF WE KNOW

Hardcore

Competition

Sometimes

image30

Sports advertising can, and often should, reach beyond the die-hard fans. But the hardcore folks are guaranteed to see your messaging, so it must not turn them off.

Sometimes

Competition

Sometimes

image31

Sometimes the team wins. Sometimes it loses. In some sports, it ties or gets rained out. Creatives must plan for disparate on-field results, both from teams and individual competitors.

Competition

Competition

Competition

image32

Sports compete with all other forms of entertainment, not just other sports properties.

Opening Day

Not That Day!

Competition

image33

Sports have a seasonality a lot of other products don’t. One must prepare accordingly.

Oh *#%*

Not That Day!

Not That Day!

image34

Players get hurt, traded, optioned, sold, transferred, and designated for assignment. One must plan for such eventualities in messaging.

Not That Day!

Not That Day!

Not That Day!

image35

Athletes have unique schedule requirements most talent does not. One must plan around them. Don’t plan to shoot with a baseball player on an offday during the season unless you’re paying a bankload of money.